things+to+add

=What else belongs here?=

Pamela Rutledge [|suggests]

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Rich Reader suggests:

The Cute Dog Theory is an observation about a particular attribute, behavior, or characteristic of a target market audience. How much do we know about the index performance of this TMA in the social technographic profile with regard to the many, many other activities in which they are creators, critics, collectors, etc. .... ?

We can expect to attract more activists by knowing more of the activities, attentions, and behaviors in which they are at significantly higher indices of attention across each of the roles in social technographic profile for their age and income groups. Until we know where those high indices are found on the STP chart, it would be wasteful to invest in a particular tool-based campaign only to find a mismatch of engagement expectations. ====