Nonprofits and Social Media: Patterns for Success


Uses Metaphor of Dogs and Social Media
What can location-based social networks learn from Dogs? by Stewart Mader
Puppies and Social Media by Steve Woodruff

Assess Audiences
Best Free Sources To Get Social Media Research Data About Your Audience by Beth Kanter

Set Objectives

Staff Roles

Set Boundaries, Set a Policy
Nonprofit Blogging Policies (part 1, part 2) by Beth's Blog

An example of an experiment

Time and Patience
Social Media Time Investment = What you put in is what you get out by Beth's Blog
Parlez Vous Twitter? Paving the Way for Adoption by Beth's Blog

Nonprofit Techies and Their Dogs

Call for Nonprofit Techies To Share Photos of Their Dogs
Funder's Network Briefing (slides)
Women Who Tech (slides and notes)
Interview with Donna Callejon, CEO Global Giving (she's a dog lover)
Shelley Bernstein, Brooklyn Museum